Design is everything. Everything is designed.
In a world where visual emphasis plays such an important role in how we evaluate and value brands, every communication should be purposefully designed. And not just “pretty” but thoughtfully crafted from copy to the touch and feel, to the look and feel. The energy of communication must reflect the energy of the brand.
We make this magic happen, simply by infusing the brand into the communication design. How so? Glad you asked. Each brand has a unique point of view. We like to personify that point of view by giving the reader clues that mark this particular piece as clearly the voice of your brand.
The first step is clarifying the voice of the brand, and setting identity guidelines. Then each communication design may be slightly different, yet of the same tastefulness and voice so that when next to other brand elements, it appears of the same family. Kind of like your wardrobe. Think of each communication design as an outfit, complete with accessories. No two communication pieces may look alike, but they all reflect your brand’s sense of style, flare and personality.